What does ethics have anything to do with professional reporting and journalism

From the Freesoftwaremagazine.com.
Interview with Fuat Kircaali, CEO of Sys-Con
Fuat Kircaali is the founder and CEO of SYS-CON Media, the company which publishes “Linux Business News” among its 16 i-technology titles:

What does ethics have anything to do with professional reporting and journalism?